Steve Lake was appointed vice president of enrollment services over admissions and financial aid, and Candice Moore was named assistant vice president of University communications and marketing, both effective Dec. 2, 2020.
Lake (’86) came to the University in 2008 as a gift officer in the office of advancement where he was appointed assistant vice president in 2012. In addition to fundraising, he has been heavily involved in recruiting efforts. He previously served as vice president of sales for an industrial manufacturing company in Dallas.
“His love for Harding and his focus on the significance of personal relationships will be extremely valuable in this new role,” said President David Burks.
Lake also will continue to manage a portfolio of donors.
Candice Moore (’01) came to the University in 2016 as the events and project specialist in the office of alumni and parent relations. In 2017 she moved to the office of University communications and marketing as the director of marketing, and in 2020 she was appointed as campaign and project director in advancement. Moore brings 15 years of experience in sales and marketing prior to her time at Harding.
President Burks noted, “She and the team helped build branding and marketing campaigns with many programs and events across the University. Her familiarity with our team and efforts will serve her well in this new leadership role of UCM.”
UCM now reports to Dr. Bryan Burks, vice president of University advancement.