Estela Taylor is a management major with an entrepreneurship concentration and a sweet side hustle: Momo’s Pastries. The beautiful, soft-spoken Taylor has always loved baking, as evidenced by family photos of her at work in the kitchen when she was four years old.
Her interest became more earnest when she was about thirteen, and her father was stationed in Florida. Their military community hosted a birthday party for everyone who had a birthday in each month. They began paying Estela to bake the cakes, and a business was born.
Is it still a joy to bake when you are doing it for money? “Yes! People explain what they want, or they say ‘just make it pretty,’ and I love seeing their reactions when they first see it. I’ve always been creative and artsy and have dabbled in so many hobbies that expressed that side of me. But what appealed to me most was cooking and baking. I’m a major foodie so the combination of being able create something delicious and beautiful is definitely my calling.”
What kinds of orders thrill her? “Cakes, especially wedding cakes. But while I absolutely love cake decorating, I also love making desserts from other cultures such as French, Italian and especially Latin American pastries. I love expressing my heritage through making different pastries that I enjoy when I visit my family in Mexico. My brothers are my guinea pigs, though. For them, I’ve done fun things like Spiderman and Star Wars.”
Any baking disasters she’ll share? “I’ve had my share of heart-breaking disasters. The worst was a beautiful graduation cake for a student from UCA. It was really hot the day when we had to drive an hour to deliver it. By the time we arrived, the fondant had melted and was dripping. I was crushed, and I learned a valuable lesson that I needed to invest in a refrigerated truck for transportation.
What does she envision as the endgame? “I really want to open up a full-time bakery that also does catering. I want my bakery to be known for wedding cakes and big event cakes. I definitely live by ‘go big or go home.’ I watched Buddy Valastro a lot on Cake Boss, so a lot of my inspiration is drawn from him as well as Duff Goldman. I’m looking to hire people who not only have an inclination to baking but who are artistically talented. I’d be hiring sculptors, painters, and so forth.”
For the time being, until she finishes her education, everything is contract work. Estela’s long-term goal is to open a shop in Cabot. She’s realistic about the challenges, however: Financing a startup is the biggest hurdle. “It’s a long-term goal. I plan to get a job after graduation and work in industry until I can save the money to launch without huge loans.”
Many people look at starting a business as a purely passion-driven endeavor. Does she feel the academic study of entrepreneurship has also had value? “I have baking and decorating knowledge, so I wanted to major in something that would help me learn to be a successful business owner—so I chose management with a focus in entrepreneurship. The more classes I take, the more I realize how much of a fit I am as an entrepreneur, and it just excites me even more.”
“Entrepreneurship coursework has definitely made me think carefully about how to finance my own business. It’s made me a little more cautious and taught me to plan. Fortunately, I don’t have student loans, so I can save for what I want my future to look like as I more toward starting my own business.”
Her family is very supportive. “I taught myself how to pipe and roll fondant and everything else I know from reading a lot of Wilton magazines and watching YouTube. I would eventually like to go to catering school to perfect my skills. My family, especially my mom, is very helpful and supportive in what I do. Mom even went back to school to earn her BBA to help me when I open up shop someday. My parents have the doors wide open, but you never know what will happen.” For now, the brick and mortar location remains a sweet dream.
In the meanwhile, you can call Estela for all your birthday needs.
Follow Momo’s Pastries on Facebook and Instagram @momospastries.